Focus group feedback into brand image


Overall from the focus group i got a real variety into useful feedback for the bands image, with key adjectives to describe the band as ''realists, rugid, preppy and diverse''. I was most surprised when some people in the focus group described the band as 'softies', all though I can see where they are coming from as the song they sing is up beat and about love rather than grungy and depressing. Although in the end I have decided to go for a rigid, as they don't overly care about their appearance and would rather go to gigs than go to the pub and get wasted.

Ananlysis & annotation of album

 I HAVE A FILE SAVED ALREADY WHERE I HAVE A COPY OF THIS ON THE MAC AT SCHOOL AND WILL UPLOAD IT HERE AS SOON AS I GET INTO SCHOOL NEXT WEEK.
SORRY FOR THE DELAY

Conventions Of A Digipak Form

A Digipak packaging is often used for CD singles or special editions of CD albums.Digipaks typically consist of a gatefold which is a book-style paperboard or card stock on the outer binding.
The digipak typically has one or more plastic trays capable of holding a CD or DVD attached to the inside. As of now in the present, digipaks are very common and very popular.
A digipak is a 4-8 net that is eventfully folded together to become a digipak packaging. Usually on the different faces of the digipak there are certain features that would be typically expected e.g.. list of tracks on the back, lyric booklet artist on the front etc. A connection between the different parts of the digipak must all relate to each other to emphasise the theme of the artist and video.


Word Cloud




The image above is a picture of the world cloud I created, the word cloud is made up of audience feedback as well as many of my own ideas. This allowed me to clearly see what angels the band could be presented in.

Uploading my footage

I have just uploaded all my filming and I am about to begin my editing.










Further improvements

After looking back on my video with my media teacher we have decided to film more stop motion shots over the weekend as the leaf stop motion of a heart has worked and tied in well with my music video already. Therefore my plan for filming over the weekend is to film stop motions that would tie in well with the different narrative pieces already in the video, like a heart shaped stop motion that would tie in with other scenes like a heart stop motion of cups of tea and clothes on the floor.