Overall from the focus group i got a real variety into useful feedback for the bands image, with key adjectives to describe the band as ''realists, rugid, preppy and diverse''. I was most surprised when some people in the focus group described the band as 'softies', all though I can see where they are coming from as the song they sing is up beat and about love rather than grungy and depressing. Although in the end I have decided to go for a rigid, as they don't overly care about their appearance and would rather go to gigs than go to the pub and get wasted.
Focus group feedback into brand image
Overall from the focus group i got a real variety into useful feedback for the bands image, with key adjectives to describe the band as ''realists, rugid, preppy and diverse''. I was most surprised when some people in the focus group described the band as 'softies', all though I can see where they are coming from as the song they sing is up beat and about love rather than grungy and depressing. Although in the end I have decided to go for a rigid, as they don't overly care about their appearance and would rather go to gigs than go to the pub and get wasted.
