The main target audience, is a typical indie style girl called Lauren. Lauren is 19 years old and just finishing her gap year, which she took to travel and discover more of the world. When she starts university shell be studying psychology. In Lauren's spare time she loves to go to gigs all over London and see what unique styles of bands there are. Lauren is a typical indie girl who just loves to travel and read and discover new places and things. Rather than being a typical girl who reads gossip magazines and follows the latest high street trends, she loves to find a good bargain in a charity or thrift shop, that would suit her own unique style, as Lauren is not afraid to express herself.
