Hype Williams was born in Queens New York in 1970 and since
then has created a well known name in the music industry as a music director
mainly focusing on R&B and Hip Hop music style videos. Hype Williams has
worked with a large variety of well known successful artists such as 2pac, Jay
Z, Kanye West, Beyoncé and many more.
Hype Williams is
considered as an innovator as he put across many of his own ideas through the
music videos he directs. Just like any other director Hype Williams has his own
signature style.
One of the signature styles are when Hype puts a variety of
shots of the music video in a banner of a widescreen ration whilst at the same
time another shot is split across the screen. An example of this is in
Beyoncé’s song ‘Check on it’.
Another signature style of Hype Williams is the fish eye
lens which distorts around the central camera focus. An example of this is in
Will Smith’s hit song ‘Getting jiggy with it’.
Another typical signature style Hype Williams uses is the
use of bold eye catching colours in music videos, which not only help catch the
viewer’s eye but also does not make the video dull. An example of this is in
Kanye West and Jamie Fox’s video ‘Gold digga’.
